One innovative tool that is gaining popularity among online store owners is the 3D product viewer. This technology allows customers to interact with products in a three-dimensional space, offering a more realistic and detailed view than traditional 2D images.
In this article, we’ll explore what store owners need to know about 3D product viewers. We try to keep it as simple as possible so anyone can understand this brand new and thriving 3D technology.
In this post:
6 points to consider when implementing a 3D product viewer
1. Enhanced customer engagement
Traditional product images can only show so much. Enter 3D product viewers, which allow customers to rotate, zoom, and inspect products from every angle!
This enhanced interactivity creates a more engaging experience, helping customers make more informed purchasing decisions.
Store owners can expect increased user engagement and longer time spent on product pages.
With Visody, you can have the best of both worlds! Simply add a floating button to your WooCommerce gallery and use your regular product images as the default.
When the customer clicks the 3D button, the 3D model will appear in an overlay. He can then bring the model to full screen mode to take a closer look. If on mobile, he can even enter AR mode and view the model in his own space.
2. Boosting confidence in purchase decisions
One of the challenges of online shopping is the lack of physical interaction with products. 3D product viewers bridge this gap by providing a virtual hands-on experience.
Customers can scrutinize the details, textures, and features of a product, boosting their confidence in the purchase. This can lead to a reduction in product returns and an increase in customer satisfaction.
With added AR support, the customer is even more likely to keep the purchased product.
3. Easy integration into webshops
Implementing a 3D product viewer doesn’t require a complete overhaul of your website. Many 3D viewer tools are designed to seamlessly integrate into existing platforms, making it accessible for store owners without extensive technical knowledge.
One amazing tool is the Visody 3D viewer for WooCommerce. It is tightly coupled to the WooCommerce ecosystem, allowing you to add 3D models right to your WooCommerce products! That looks something like this:
4. Compatibility with various devices
To cater to a broad audience, it’s crucial that your 3D product viewer works seamlessly across different devices.
Fortunately, many modern 3D viewers are responsive and compatible with smartphones, tablets, and desktops. This ensures that customers can enjoy the immersive experience regardless of the device they are using.
5. Loading time considerations
While 3D product viewers add a dynamic element to your website, it’s essential to be mindful of loading times.
Opt for a viewer that strikes a balance between quality and performance. A slow-loading viewer may deter customers, so prioritize options that maintain a smooth experience without sacrificing speed.
One great way to keep your product pages fast and smooth is by adding the 3D product viewer behind a button. The model is only loaded when the 3D button is clicked. This ensures fast page speeds.
6. Showcasing product variations
For businesses offering products in various colors, sizes, or configurations, 3D product viewers excel at showcasing these variations.
Instead of relying on separate images for each option, you can display an interactive 3D model for all available choices. When the user selects a variation, the model will be updated automatically.
This streamlines the shopping process for customers and enhances the overall presentation of your products.
Bottom line
Incorporating a 3D product viewer into your online store can be a game-changer in terms of customer engagement and satisfaction. By providing a more immersive and interactive shopping experience, you’re not only keeping up with the latest e-commerce trends but also setting your store apart from the competition.
Get started with the Visody 3D product viewer for WooCommerce today!
